Sony Corporation in 2004: Managing a Global Corporation


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Case Details:

Case Code : BSTA116
Case Length : 20 Pages
Period : 1946 - 2004
Organization : Sony Coporation
Pub Date : 2005
Teaching Note :Not Available
Countries : Japan
Industry : Consumer Electronics

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Improving Corporate Governance

On 1st April 2003, Sony announced a new corporate structure that included eight business units. Within the structure were four network companies: Home Network Company, IT and Mobile Solutions Network Company, Broadband Network Company and Micro Systems Network Company...

The Road Ahead

In 2004, Sony had plans to improve design, manufacturing and sales efficiency while expanding sales through the Internet. The company felt that there could be significant growth in Europe, where it would begin promoting the VAIO and China, where it could increase local production...

Exhibits

Exhibit 1: Restructuring Expenses in 2004
Exhibit 2: R&D Expenses
Exhibit 3: Research Laboratories
Exhibit 4: Production Locations and Destinations of Electronic Products
Exhibit 5: Significant Corporate Governance Measures
Exhibit 6: Structure of New Sony Corporate Governance System
Exhibit 7: Financial Highlights
Exhibit 8: Business Segment Information
Exhibit 9: Major Restructuring Activities for which over % billion yen were recorded in 2004
Exhibit 10: Total Worldwide Production Shipments of Hardware and software

  

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